The technology industry is one of the hottest and fastest growing industries of this decade. Everyday new jobs are opening with high paying salaries. So the question you should be asking yourself is why? Not surprisingly, the answer is CSR!
Gabrielle Nicolet’s article notes that, “according to Universum’s latest global rankings, Google and Apple are the most appealing places to work by undergraduates with a business or engineering degree on their resume” (Nicoelt 1). It is apparent that companies that focus on their employees are the ones with the most recent graduate applications. A company that is willing to enrich its employees is the company that people want to work for now. As Kyle Ewing said, “students are interested in making an impact and tackling big problems, and they want an environment that empowers them to do that” (Nicoelt 1). With these tech giants allowing for employees to flourish in their environment, they attract multiple candidates. They are clearly focused on the employee, a sign of their commitment to CSR campaigns. To read more about Ms. Nicolet’s article, click here.
| Job | Salary | Unemployment | Job Openings |
| Software Developer | $90,060 | 2.80% | 139,000 |
| Computer Systems Analyst | $79,680 | 3.60% | 127,700 |
| Web Developer | $62,500 | 4.20% | 28,500 |
| Information Security Analyst | $86,170 | 0.90% | 27,400 |
| Database Administrator | $77,080 | 3.60% | 17,900 |
| Mechanical Engineer | $80,580 | 3.10% | 11,600 |
I created the above table from information provided by Evan Taylor’s piece in US News. The Tech industry is booming and currently has unemployment rates south of 5% in most job categories. This applies to all companies and is an indicator that the employee is now in control. With thousands of jobs opening each year, companies have had to try harder to appeal to potential employees with CSR related actions. This includes more intrinsic awards instead of extrinsic. Although the higher salary figure is nice, it is not what employees care about. They are more concerned about the environment the company provides and the reputation that goes along with their brand. Employees have the power to drive this action due to the need for them. To read more about Evan Taylor’s piece click here.
According to a study done by TMP, “The Information Technology Industry Employment Trend reports on Indeed.com reveals since August 2010, the volume of technology jobs has steadily increased by 60% from one year ago — and this has held month over month through October 2010” (Jappel 1). The constant growth of the industry has resulted in companies needing to focus more on retaining their employees. They need to act in responsible ways to appeal to keeping the employees happy. “The attraction strategy for Technology candidates will need to step up for employers to successfully fill those growing openings, with quality candidates soon to have many options to choose from. On the flip side, retention is another focus to employ before your talent walks out the door – to prove to them why they should stay” (Jappel 1). In order to “prove” to them to stay, companies have acted by bettering their corporate image and focusing more on CSR. Check out the article here.
Technological Responsibility 